Blue Moon Ice Cream sprinkled with Multi-Colored Cookie Dough Pieces.
Play Dough was developed over 15 years ago. Cedar Crest had received samples from a manufacturing company that produced cookie dough pieces. There were a variety of cookie dough types and kinds. The sugar cookie dough samples were brightly colored. An employee at the meeting thought the sugar cookie dough pieces resembled the look of pieces that you could make from the famous Play Dough machines. Cedar Crest decided to put the cookie dough pieces into Blue Moon Ice Cream and Play Dough was developed.