May 1, 2018

Cedar Crest Ice Cream Debuts New Frozen Custard Line

Six flavors invite consumers to indulge a little ... or a lot

Cedarburg, Wis., May 1, 2018 – Cedar Crest Ice Cream has launched its new line of frozen custard. The pint containers hit store freezers on May 1 with flavors that include: Butter Pecan, Caramel Cone, Mint Mackinac Island Fudge, #LUV Peanut Butter, Strawberry Cheesecake, and Vanilla.

The new custard line was inspired in part by ongoing consumer requests for frozen custard at local grocery stores. Although similar to ice cream, custard contains more cream, along with egg yolk and butterfat, giving it a smoother texture and richer taste.

Additionally, Wisconsin, and particularly Milwaukee, is still known as the ”unofficial frozen custard capital of the world.” According to multiple sources, including the Encyclopedia of Milwaukee, Wisconsinites brought frozen custard north following the 1933 World’s Fair in Chicago, where it created a sensation. Since then, custard stands opened throughout the greater Milwaukee area, eventually making it the unofficial dessert for Wisconsin.

Cedar Crest hopes the combination of flavors, texture and taste, combined with a bit of state pride, will inspire consumers to treat themselves to a little indulgence. The company chose the six flavors based on some of its most popular ice cream flavors.

The new custard line is a natural extension of the company’s current line of premium ice cream, sherbet, and gelato products. The Cedarburg, Wis.-based family-owned business started in 1976. Cedar Crest Ice Cream’s production philosophy centers around making small batch craft ice cream, which gives its ice cream more flavor and creaminess. The company’s production facility is located in Manitowoc, Wis., where it currently makes all its products: ice cream, sherbet, frozen yogurt, no fat no sugar ice cream, gelato, and its new frozen custard.

Cedar Crest Frozen Custard is available at retail stores throughout Wisconsin, northern Illinois, and the Minneapolis-St. Paul area.

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